Connect UTM tracking to your CRM (like HubSpot) to gain insight into how your bottom line looks.Keep a list of your UTM links so everyone on your team knows which tagged links currently exist.Make your URLs and links are consistent, clean, and easy to read (you may create a standard for link tagging/UTM parameter guide to ensure consistency here).Here are some best practices to keep in mind when creating and using UTM tracking URLs: UTM tracking entails adding a UTM code, a snippet of code, to the end of a URL in order to track the performance of your marketing campaigns and content as well as your website's traffic sources.
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The "medium" is social media, while the "source" is Facebook.Īdding these snippets of code after the question mark above doesn't affect anything on the page - it just lets your analytics program know that someone arrived through a certain source inside an overall marketing channel, as part of a specific campaign. In the example above, you're saying that once traffic comes in from people who click this link, the traffic should be attributed to Facebook.
?utm_campaign=blogpost &utm_medium=social&utm_source=facebook Here's an example of a URL with its own UTM code highlighted in orange at the end of the URL below: If you're promoting a campaign on social media, for example, you'll know how much traffic came from social media.īuilding a UTM code, however, can tell you how much of that traffic came from Facebook or even a particular post on Facebook. HubSpot Marketing Hub provides you with these high-level sources of traffic, but UTM also helps you drill down into specific pages and posts within these traffic sources. What does a UTM code tell me that I don't already know?" Now, you might be thinking, "Ginny, I have HubSpot, so I already know if my website traffic is coming from Google, email, social media, and similar marketing channels. UTM codes are also known as UTM parameters - or tracking tags - because they help you "track" website traffic from its origin.
Marketers customize this text to match the webpage this URL is linked on in order to attribute the success of that campaign to specific pieces of content. UTM (Urchin Tracking Module) codes are snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.
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